The Nissan head office in Yokohama, Japan deceptively blends into its surroundings: the headquarters of one of the world's largest auto manufacturers is one of the most environmentally friendly in all of Japan.
Amongst its environmentally conscious features, the Nissan head office captures rain water for reuse and uses solar panels as a key energy source. It is the automaker's innovations with storing solar energy in batteries that could really catapult it ahead in the years to come.
Implications - Traditional advertising is lost on youth consumers who can easily shut out a company's message. Videos like the one for the Nissan headquarters engage and bring the viewer behind the scenes of a brand, personifying a company and thus, making it easier to relate to. Companies should strive to create videos to create a deeper connection with their audience.