Thanks to innovation from Nissan, it's now possible to select the color for a new car using DNA, which results in the creation of a personal Nissan Altima Bio-Color. Within one's DNA, there's a ton of encoded information that is unique to an individual. As there are thousands of genes in the human genetic code, Nissan opted to select and analyze a group of genes related to vision and color recognition.
From two main genetic markers for color vision and night vision, Nissan puts together a Gene Color Map, which details all the colors available for the Nissan Altima, which it calls the "most exclusive color range ever used for a new car."
To determine their unique Nissan Altima Bio-Color, consumers are able to visit a participating Nissan Showroom and take a free DNA test.
What's Driving This Trend
- Dna-determined Car Colors
- Opportunity for car manufacturers to use DNA analysis to create personalized car colors based on individual genetic traits.
- Gene Color Mapping
- Potential to develop gene color maps to determine exclusive color ranges for various products, not limited to cars.
- Personalized Product Selection
- Advancement in personalized product selection based on individual genetic information, expanding beyond car colors.
Who This Affects Most
- Automotive
- Opportunity for automobile manufacturers to offer personalized car colors based on customer DNA analysis.
- Genomics
- Potential for genomics companies to collaborate with various industries to develop DNA-based product customization.
- Consumer Goods
- Advancement in personalized product selection based on DNA analysis, creating opportunities for customizing consumer goods beyond cars.
