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Next-Gen Gaming Partnerships

Niantic and Punchdrunk are Teaming Up on Interactive Entertainment

— July 11, 2020 — Tech
Just as the hit mobile game Pokémon GO is associated with fusing augmented reality and real-world places, Sleep No More is known for its immersive theatrical experiences—and now, the companies behind both are teaming up for a multifaceted gaming partnership. Leading augmented reality developer Niantic and Punchdrunk recently announced that they are coming together to develop "multiple projects that will reinvent storytelling for a 21st century audience and further expand the horizon of interactive entertainment."

While consumers have spent the last few years enjoying augmented reality experiences and immersive theater events, this partnership promises to bring them closer together to redefine mobile gaming with live, theatrical elements. With its projects, the partners will be exploring mobile gaming, AR glasses and real-world gaming experiences centered around outdoor exploration, movement and social interaction.

Image Credit: Punchdrunk
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