Paper-Playing Dancer Photography

New York City Ballet by JR is Captivatingly Surreal

New York City Ballet by JR, an artist hailing from France, is a photo series that depicts the dancers in a surreal way. Interestingly, instead of flying through the air, they are captured in dynamic poses on the ground, which is reminiscent of a photo fad that was made popular a few months. It is through this style that they are able to interact with the paper props in more fantastical ways.

Part of the company's 2014 Art Series, New York City Ballet by JR will be shared during three special performance evenings ending in mid-February. Whether involving the entire company, smaller groups or single dancers, the photo series is utterly arresting. The creativity and imagination will win just about anyone over.

Surreal Dancer Photography
Disruptive innovation opportunity: Create an immersive virtual reality experience that allows viewers to interact with the surreal paper props alongside the dancers.
Ground-based Dynamic Poses
Disruptive innovation opportunity: Develop a new dance style that focuses on ground-based dynamic poses, challenging traditional ballet techniques and attracting a new audience.
Fantastical Prop Interaction
Disruptive innovation opportunity: Collaborate with artists and dancers to incorporate fantastical prop interactions into live performances, creating a unique and memorable experience for audiences.

Where This Applies

Photography and Visual Arts
Disruptive innovation opportunity: Exploit advancements in technology to create new interactive photography experiences that blur the line between reality and fantasy.
Performing Arts and Dance
Disruptive innovation opportunity: Combine traditional dance techniques with unconventional prop interactions to create groundbreaking performances that push the boundaries of the art form.
Virtual Reality Entertainment
Disruptive innovation opportunity: Develop virtual reality platforms specifically designed for immersive dance experiences, allowing users to engage with dancers and props in a virtual environment.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 46%
Freshness 8%