Calbee's New Potato Chips are Made to Be Enjoyed Warm
Laura McQuarrie — February 19, 2019 — Lifestyle
References: calbee.co.jp & soranews24
From purple potato chips to sushi-flavored chips, Japanese snack maker Calbee is known for producing a wide range of inventive snacks and its new potato chips are sold in special bags that can be warmed in the microwave before eating.
The newly introduced Renji de ('In the Microwave') series includes flavors like Renji de Poterich Rich Butter Soy Sauce and Renji de Pizza Potato, which boasts 25% more cheese than Calbee's current assortment of pizza-flavored chips. When it comes to preparing these snack chips, users are advised to create a small tear at the top of the bag for ventilation and warm the product for 40 seconds in the microwave. In the same way that opening up a bag of popcorn creates a distinctive aroma, these microwaveable potato chips are said to generate an "intense, buttery aroma."
The newly introduced Renji de ('In the Microwave') series includes flavors like Renji de Poterich Rich Butter Soy Sauce and Renji de Pizza Potato, which boasts 25% more cheese than Calbee's current assortment of pizza-flavored chips. When it comes to preparing these snack chips, users are advised to create a small tear at the top of the bag for ventilation and warm the product for 40 seconds in the microwave. In the same way that opening up a bag of popcorn creates a distinctive aroma, these microwaveable potato chips are said to generate an "intense, buttery aroma."
Trend Themes
1. Microwavable Snacks - The trend of creating snacks that can be warmed in the microwave provides an opportunity for convenience and customization for consumers.
2. Innovative Chip Flavors - The introduction of unique flavors like Rich Butter Soy Sauce and extra cheesy Pizza Potato creates a space for experimentation and differentiation in the snack industry.
3. Enhanced Snack Experience - The concept of generating an intense and captivating aroma with microwaveable potato chips offers a disruptive innovation opportunity to enhance the snacking experience.
Industry Implications
1. Snack Food - The snack food industry can embrace the trend of microwavable snacks by developing new product lines that offer convenience and novelty to consumers.
2. Food Packaging - The food packaging industry can explore innovative packaging designs and materials that are both microwavable and enhance the sensorial experience of consuming snacks.
3. Flavoring and Seasoning - The flavoring and seasoning industry can capitalize on the demand for unique chip flavors by developing innovative and enticing flavor profiles for microwavable snack products.
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