Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

D-Smart's New Passion of the Night Ads are Dubiously Lustful

 - Jun 17, 2011
References: & ibelieveinadv
The New Passion of the Night ad campaign for Turkey's digital television platform, D-Smart, is pretty darn clever. While advertising their erotic channels could prove to be a problem considering that this platform is host to a range of age-friendly programming, it manages to do so without stepping on any toes.

Conceived and executed by Istanbul-based ad agency Leo Burnett, the New Passion of the Night ad campaign centers around Dracula and a werewolf as they take in these lustful channels. From their facial expressions, you wouldn't even know exactly what they were watching until you start to piece the whole thing together, while children would surely just see it as funny.

The New Passion of the Night ad campaign was art directed by Erkan Kaya, illustrated by Magic Group and photographed by Suleyman Kacar with makeup artistry done by Atilla Akan.