For the Pre-Fall 2017 season, a new La Perla collection was released along with an editorial that features socialite and model Kendall Jenner.
In all of the shots that make up the Italian brand's promotional campaign, Jenner is shown against a vivid cartoon-like backdrop -- with oversized flowers and obscurely colored rocks functioning as some of her props. All of these are embedded into a bed of synthetic grass as well, which further contributes to the summery aesthetic.
As Jenner is shown in various floral prints and bright colorways, she's made to look like she's part of the cartoon-like world she poses in, making for images that are immediately eye-catching and appealing to consumers. In addition, everything that's featured comes from the new La Perla collection and its accessories line to maintain the branded focus.
Image Credit: Mert Alas & Marcus Piggott
What's Driving This Trend
- Cartoon-inspired Lingerie Campaigns
- Disruptive innovation opportunity: Explore incorporating cartoon-like aesthetics into lingerie editorials, creating eye-catching and unique visuals that appeal to consumers.
- Model-centric Promotional Campaigns
- Disruptive innovation opportunity: Utilize well-known models in promotional campaigns to attract attention and create a strong connection between the brand and consumers.
- Summery Aesthetics in Fashion
- Disruptive innovation opportunity: Experiment with incorporating summery elements and vibrant colors into fashion campaigns to create a fresh and appealing visual identity.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate innovative approaches in fashion campaigns to enhance brand image and attract a wider consumer base.
- Lingerie
- Disruptive innovation opportunity: Infuse unique aesthetics and creative visuals into lingerie campaigns to differentiate the brand and captivate consumers.
- Advertising
- Disruptive innovation opportunity: Explore unconventional advertising strategies, such as using cartoon-like backdrops, to create memorable and visually engaging promotional content.
