These new Jacob’s Mini Cheddars have been unveiled by Pladis as a lineup of snacks in the UK that will offer consumers with a number of regionally inspired options to pick up. The snacks include the Ploughman's Cheshire Cheese, Dragon's Breath Chills Cheddar and the Strathdon Blue Cheese, which spotlight cheeses from England, Wales and Scotland, respectively. The snacks are being launched with a brand redesign that will be rolling out across the entire range of Mini Cheddars packaging.
Marketing Controller at Pladis UK & Ireland Christopher Owen spoke on the new Jacob’s Mini Cheddars saying, "By drawing inspiration from some of the most delicious cheeses from across Great Britain, we’re bringing our ‘Baked with Real Cheese’ message to life, while celebrating some of the best cheese flavours on offer. The result is a trio of snacks which really hit the spot when it comes to taste."