Based on the success of last year's magical Harry Potter collection, Pottery Barn has debuted a brand new Harry Potter collection with a bit of a seasonal twist.
Available as of September 27th, Pottery Barn's new Harry Potter collection features everything you need for fall or holiday entertaining. Some of the best kitchen and home decor items from the collection include the Golden Snitch Snack Bowl that will make any ordinary snack food look magical, the four colorful House Crest Tumblers, and a Sorting Hat Snack Server that gives guests multiple snack options—though it won't choose from them!
All of the items in the new collection are either ready to ship or available for pre-order.
Image Credit: <i> Pottery Barn.</i>
What's Driving This Trend
- Themed Decor Collections
- Creating special seasonal collections with a pop culture theme offers a sense of anticipation and excitement for customers, activating emotional connections to the product.
- Nostalgia-based Marketing
- By tapping into feelings of nostalgia and leveraging iconic pop culture brands like Harry Potter, businesses can tap into a passionate and faithful customer base.
- Entertainment-based Dining Accessories
- Collaborating with pop culture franchises to produce dining accessories and servingware can generate excitement and drive sales among a specific target audience.
Who This Affects Most
- Home Decor
- Collaborating with popular franchises to create seasonal decor items can drive sales and engagement for retailers in the home decor industry.
- Retail
- Creating themed collections leveraging iconic franchises can generate buzz and drive sales for retailers across the board.
- Entertainment
- Licensing pop culture brands for use in dining accessories can create a new revenue stream and generate brand awareness for entertainment companies.
