Some of the most intriguing graphic design projects concern themselves with packaging places, and the Neue image of Nordkyn is an excellent example of branded land.
The 'Visit Nordkyn' campaign aims to attract tourists to Norway's far north of Cape Nordkinn, and a firm called Neue has done a brilliant job of putting a label to a location. Using the country's crisp landscape as inspiration, the Neue image of Nordkyn features a logo that amalgamates a single snowflake and an iceberg.
Why This Trend Is Growing
- Branded Packaging
- Opportunity for businesses to create unique and identifiable packaging designs for products and destinations.
- Destination Marketing
- Opportunity for companies to develop innovative marketing campaigns to attract tourists to specific locations.
- Inspired Logo Design
- Opportunity for designers to create logos that draw inspiration from the natural landscapes and features of a destination.
Industries Being Reshaped
- Tourism
- Opportunity for tourism companies to differentiate themselves by creating unique and appealing brand identities for destinations.
- Graphic Design
- Opportunity for graphic designers to showcase their creativity by designing visually appealing packaging and logos for destinations.
- Marketing
- Opportunity for marketing agencies to develop innovative campaigns and strategies to promote destinations and attract tourists.
