These Netflix and Chill Condoms Capitalize on a Cultural Moment
Charlotte Joyce Kidd — October 10, 2015 — Naughty
References: netflixandchillcondom & mashable
Citizens of the Internet have been watching the meteoric rise of the "Netflix and chill" idiom for a while now, and as if to celebrate the establishment of its official place in the cultural lexicon, Netflix and Chill condoms have arrived.
For the blissfully un-inducted, Netflix and chill is a phrase popular among the college age crowd at the moment. It refers to an invitation to engage in some adult extracurricular activities -- to define a euphemism with a euphemism. The idiom started as an observation of a tendency on the part of young people to suggest staying in and watching movies as a way to initiate more exciting activities.
This burgeoning condom company is using the hilarity and viral popularity of this new slang term as an opportunity to create a niche pop cultural product with these Netflix and Chill condoms.
For the blissfully un-inducted, Netflix and chill is a phrase popular among the college age crowd at the moment. It refers to an invitation to engage in some adult extracurricular activities -- to define a euphemism with a euphemism. The idiom started as an observation of a tendency on the part of young people to suggest staying in and watching movies as a way to initiate more exciting activities.
This burgeoning condom company is using the hilarity and viral popularity of this new slang term as an opportunity to create a niche pop cultural product with these Netflix and Chill condoms.
Trend Themes
1. Pop Cultural Products - Creating niche products that capitalize on viral slang terms and cultural moments.
2. Euphemism-based Marketing - Using euphemisms and popular idioms as a basis for marketing campaigns and product development.
3. Youth-inspired Innovations - Developing products and services that tap into the interests and trends of the college-age demographic.
Industry Implications
1. Contraceptive Products - Creating unique condom designs and packaging to appeal to specific target markets.
2. Entertainment Streaming Services - Exploring collaborations with popular culture trends to generate buzz and engage with younger audiences.
3. Marketing and Advertising - Integrating popular idioms and slang into advertising campaigns to make connections with consumers.
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