Knowing that consumers are looking for fun, multi-textured candies, NERDS is introducing NERDS Gummy Clusters. These treats take the form of NERDS that surround a fruity gummy center, which makes them packed with color, flavor and texture, promising fans a "taste-filled journey as they chew."
Due to the nature of the crunchy and gummy candy, NERDS describes the new bite-sized candies as "perfectly imperfect by design." The rainbow-flavored NERDS Gummy Clusters will soon be available in a variety of sizes, including shareable pouches and theater boxes.
While fans have come to expect playful and fun-to-eat candies from NERDS, this new product delivers yet another way to appreciate the crunchy, chewy, poppable and gummy offerings from the iconic candy brand.
Image Credit: NERDS
Why This Trend Is Growing
- Multi-textured Candies
- Food companies can innovate by merging different texture and flavor profiles in their products, similar to NERDS' Gummy Clusters.
- Hybridized Confectioneries
- Candy makers can create new types of candies by combining classic treats with innovative textures or shapes, as seen in NERDS' Gummy Clusters.
- Experience-driven Snacking
- Brands can create snack products that offer an unforgettably unique and dynamic flavor experience, like NERDS' Gummy Clusters' 'taste-filled journey'.
Industries Being Reshaped
- Confectionery Manufacturing
- Companies can continue to create hybrid candies that blur the lines between different candy types, blurring as NERDS with their Gummy Clusters.
- Snack Food Manufacturing
- Snack brands should focus on creating snack products that offer dynamic flavor and texture experience like NERDS Gummy Clusters, to meet consumers' demands for variety and excitement.
- Food Packaging
- Food packaging manufacturers can create shareable pouches and theater boxes like those offered by NERDS' Gummy Clusters to make snacking more convenient and fun for customers on the go.
