While the luxury fashion retailer Need Supply Co. is no stranger to brick-and-mortar retail, the brand is introducing a new business model with the launch of its first-ever holiday pop-ups that will appeal to millennial and Gen Z shoppers alike.
The digital-first retailer boasts an array of à la mode pieces that are sophisticated and avant-garde. It's pop-up will mimic this aesthetic and will be located in the Common House of Charlottesville – a membership-based social club that caters to millennials -- and run from December 7 through until December 22.
This luxury location will allow Need Supply Co. to target the young luxury consumer -- a sector that makes up most of the brand's consumer base.
Image Credit: Need Supply Co.