In the woke of the current climate, more consumers opt to choose plant-based foods, and one prominent Formula One world champion driver has launched a chain of vegan fast-food restaurants called Neat Burger. Lewis Hamilton, who has been vegan since 2017, plans to open hundreds of plant-based quick-serve restaurants across the globe.
The first Neat Burger was launched in London, England, but the company plans to open more locations in Los Angeles, Manhattan, and Dubai within the next two years. The quick-serve restaurant will serve vegan burgers, vegan fries, vegan hotdogs, vegan milkshakes and more using famed vegan food brand Beyond's Meat's products. The vegan chain has also been invested in by Italian entrepreneur Tommaso Chiabra and Cirque le Soir nightclub owner Ryan Bishti.
As consumer preferences pivot towards plant-based foods, we can expect to see more vegan options in various industries, specifically fast-food.