Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,195 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,990 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,195 cutting edge ideas.

Blasphemous Marketing

Antonio Federici Under Fire for Sexualized Nun & Priest Ad

— May 3, 2009 — Naughty
There’s nothing better than controversy for a brand, as it attracts more attention than any regular ad ever could.

The trick is to do it in a way that goes up to the line, but doesn’t cross it.

In the case of Antonio Federici, an Italian ice cream brand, they may have done just that with their depiction of a nun and priest close to sexual contact in their ad in the UK.

Blasphemy ads in the UK say that “linking sex or sexualized images with religion” and “portraying nuns in a sexual manner” is not appropriate.

The ad is under review by the British Advertising Standards Authority (ASA), which will probably result in it being banned.

Complaints and opposition, as expected, have already occurred.

As I said, that has to be part of the strategy of the campaign, and they are getting significant coverage that they wouldn’t necessarily have had otherwise.

Personally and professionally, I think they may have crossed the line here, and it could backfire after the initial buzz dies down.
Trend Themes
1. Controversial Advertising - Controversial advertising can attract significant attention for brands, but bordering on offensive material can result in an advertising campaign backfiring.
2. Pushing Boundaries - The success of a controversial advertising campaign can encourage brands to push the boundaries of what is acceptable to generate attention for their products.
3. Regulatory Scrutiny - Regulatory authorities are under increasing pressure to scrutinize controversial advertising to ensure that bordering on offensive material is not published.
Industry Implications
1. Food and Beverage - Controversial advertising can provide a unique angle for food and beverage brands to advertise their products.
2. Marketing and Advertising - The use of controversial advertising is a marketing strategy that can be implemented across a range of industries, but its success relies heavily on the target market.
3. Religion and Spirituality - The use of religious themes in advertising campaigns has become increasingly controversial in recent years, leading to scrutiny from religious groups and regulatory authorities alike.
5.3
Score
Popularity
Activity
Freshness