The brand 'Naturoney' is known in Quebec for its wide range of honey products -- both edible and medicinal -- and it recently revamped its branding with the help of the creative agency 'lg2 boutique.'
The client Les Ruchers Promiel wanted its new brand identity to appear more contemporary, since it previously used more traditional floral imagery that did not suit the interests of the modern consumer. Its entire range of products was redesigned, with everything from classic and tasting honeys to apitherapy products being made to look more contemporary. The resulting brand identity is one that is more sophisticated, while still keeping its natural influences.
Naturoney's new branding ensures that this product remains relevant in a market that is constantly finding demand in healthy and contemporary products.