The new Nature's Own Life Breads are positioned as a healthy alternative to other options in the grocery store that are completely free of corn syrup as well as artificial colors, flavors and preservatives.
The new bread lineup consists of six different varieties to choose from including 7 Sprouted Grains, Wheat+Protein, Double Fiber Wheat, 40 Calories Honey Wheat, 40 Calories Wheat and 100% Whole Grain Sugar Free. The various breads are intended to offer those on alternative diets a way to enjoy bread without having to completely abstain.
The Nature's Own Life Breads lineup are all purported to offer increased amounts of protein, fiber and grains as well as decreased amounts of sodium, sugar and calories. This speaks to modern consumers who are looking for alternative options to enjoy as a replacement for other products.