Oli's Vegan, Cruelty-Free Tanning Oil Features 100% Natural Oils
Laura McQuarrie — February 12, 2019 — Art & Design
References: launch.shop-oli & packagingoftheworld
Oli sets itself apart by producing natural tanning oils with 100% premium oils that provide protection from the sun. The vegan and cruelty-free products are offered in varieties like 'Wild Apricot,' 'Coconut and Mango,' and 'Almond and Coconut,' which can be identified by their elegant, modern, feminine and playful packaging schemes, as well as their pleasing scents. For Oli's initial launch, the Canadian brand is producing just 1,000 exclusive bottles of its natural premium tanning oil.
With growing skepticism towards the formulations of conventional makeup and skincare products, consumers are incorporating more natural skincare solutions into their daily routines and rituals, with protecting themselves from the sun being a priority that continues to remain top-of-mind.
With growing skepticism towards the formulations of conventional makeup and skincare products, consumers are incorporating more natural skincare solutions into their daily routines and rituals, with protecting themselves from the sun being a priority that continues to remain top-of-mind.
Trend Themes
1. Natural Skincare - The trend towards natural skincare solutions presents an opportunity for businesses to develop and market premium natural tanning oils.
2. Cruelty-free Products - The growing consumer demand for vegan and cruelty-free products presents an opportunity for businesses to differentiate themselves in the tanning oil market.
3. Premium Packaging - The upscale packaging design of Oli's tanning oils presents an opportunity for businesses to appeal to consumers who value aesthetics and design in their skincare products.
Industry Implications
1. Skincare Industry - The trend towards natural skincare presents a disruptive innovation opportunity for the skincare industry to develop premium natural tanning oils that cater to consumer demands.
2. Vegan Beauty Industry - The consumer demand for vegan and cruelty-free products presents a disruptive innovation opportunity for the vegan beauty industry to develop and market natural tanning oils that align with ethical values.
3. Luxury Packaging Industry - The trend towards upscale packaging design presents a disruptive innovation opportunity for the luxury packaging industry to partner with skincare brands and provide visually appealing and sophisticated packaging solutions.
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