The Natural Light Series Features Underwater Creatures

 - Dec 24, 2011
References: nytimes &
If you lie awake at night fearing things that lurk in the dark, the Natural Light photo series may not help much at putting your mind at ease.

Captured by Edith Widder, the Natural Light series features bioluminescent creatures found in the sea to raise awareness on the harms of pollution. From shrimp that produces a luminous liquid from its mouth to worms that glow underwater, the organisms that live in the oceans are as captivating as they are mysterious.

Let the Natural Light photo series take you into a beautiful underwater world where things aren’t always what they seem.

Implications - Shoppers are attempting to stay connected to more organic elements by purchasing products that feature a natural resource of some kind. Companies attempting to break into an audience focused on the environment could develop more items highlighting green-friendly aspects.