Nattofranco, a fashion label that was founded by designer Noémie Sebayashi, consistently features apparel that has multicultural relevance. This is due to its founder's background, as she identifies as half French and half Japanese. Keeping this in mind, Noémie Sebayashi takes elements that celebrate each culture and fuses them together, for a unique aesthetic that's full of originality.
For Nattofranco's most recent collection, 1980s Japanese magazine culture is at the focus, with large-scale graphics made to look like old cutouts that were then taped or pasted on fabric. It's reported that most of these images are taken from "female 'aidoru' magazines."
To promote the collection, Nattofranco employed Arnaud Bresson to lens a lookbook -- which features Moffy Gathorne Hardy and Gianni Locatelli.
80s Magazine-Inspired Fashion
More Stats +/-
Anti Beauty Standard Photography
Futuristic Youth Streetwear
Demonstrative Streetwear Lookbooks
Political Statement Streetwear
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.