Goodwill is Celebrating National Thrift Shop Day with Discounts
Katherine Pendrill — August 17, 2016 — Social Good
References: goodwill.org
On August 17th, Goodwill is celebrating National Thrift Shop Day with discounts and special social media promotions. The initiative not only encourages consumers to stop by their local Goodwill, but it also raises awareness about the work that Goodwill does providing education, training and career development to people in the community.
In honor of National Thrift Shop Day, Goodwill locations across the country are offering special in-store discounts. The company is also running a social media campaign that encourages consumers to share their favorite Goodwill finds. As a reward, the top three submissions will receive gift cards to their local Goodwill. The idea is to show consumers that they can update their wardrobe while also helping support their community. As President and CEO of Goodwill Industries International Jim Gibbons explains, "thrifters not only celebrate the values of up-cycling, re-using, smart shopping and thrifty fashion, but by shopping at Goodwill, they can have an even greater impact."
In honor of National Thrift Shop Day, Goodwill locations across the country are offering special in-store discounts. The company is also running a social media campaign that encourages consumers to share their favorite Goodwill finds. As a reward, the top three submissions will receive gift cards to their local Goodwill. The idea is to show consumers that they can update their wardrobe while also helping support their community. As President and CEO of Goodwill Industries International Jim Gibbons explains, "thrifters not only celebrate the values of up-cycling, re-using, smart shopping and thrifty fashion, but by shopping at Goodwill, they can have an even greater impact."
Trend Themes
1. National Thrift Shop Day Celebrations - Goodwill's celebration of National Thrift Shop Day with discounts and promotions indicates a growing trend of consumers embracing thrift shopping and the up-cycling movement.
2. Social Media Campaigns for Retailers - Goodwill's social media campaign encouraging consumers to share their favorite thrift shop finds highlights the trend of retailers using social media to engage with customers and promote brand loyalty.
3. Community-focused Retail Initiatives - Goodwill's initiative to raise awareness about their work providing education, training, and career development reflects a trend of retail brands aligning themselves with social causes and community development.
Industry Implications
1. Thrift Shop Industry - The thriving thrift shop industry has significant disruptive innovation opportunities through incorporating online platforms, enhancing customer experiences, and expanding product categories.
2. Retail Industry - The retail industry can explore disruptive innovation opportunities by incorporating sustainability practices, implementing social media campaigns, and partnering with nonprofit organizations for community development.
3. Social Media Marketing Industry - The social media marketing industry has disruptive innovation opportunities through creating innovative campaigns, fostering user-generated content, and measuring the impact of social media on brand engagement and loyalty.
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