National Geographic, the science and natural history magazine, has been in publication for 128 years, and 'National Geographic Infographics' is a collection of illustrations that have appeared in the various issues over that time. The 480 page book includes hundreds of graphics from the famed magazine.
Since its inception in 1888, National Geographic has included artists' renderings of data and information -- what the internet has termed infographics. Though that term and others, like "data visualization," are considered neologistic, the old illustrations in National Geographic Infographics shows that they have existed for over a century in practice (if not in name.)
The book is divided into seven sections: History, The Planet, Being Human, Animal World, World of Plants, Science and Technology, and Space. Not only do the illustrations, which span the complete history of the publication, show varied information, but they are also an interesting insight into the history of graphic design over time.
What Makes This Trend Stand Out
- Historical Illustration
- Disruptive innovation opportunity: Explore the use of historical illustration styles in modern graphic design and marketing.
- Data Visualization
- Disruptive innovation opportunity: Develop innovative ways to present complex data and information visually through modern data visualization techniques.
- Experiential Publishing
- Disruptive innovation opportunity: Create interactive and immersive experiences for readers through the combination of print and digital media in publishing.
Sectors Adopting This
- Publishing
- Disruptive innovation opportunity: Integrate traditional print media with digital platforms to enhance the reading experience.
- Graphic Design
- Disruptive innovation opportunity: Redefine the boundaries of graphic design by incorporating historical illustration techniques into contemporary visual communication.
- Marketing
- Disruptive innovation opportunity: Utilize data visualization methods to effectively convey complex marketing messages and captivate audiences.
