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This Nascar Commercial Gets Fans Ready for the 2013 Season

 - Feb 20, 2013
References: & adweek
Some of the highest and lowest points in the sport are captured in this Nascar commercial. Already one of the most popular sports in the United States, Nascar doesn't typically produce too many commercials. However, with this ad they go all in and provide an all encompassing look at one of the fastest sports on the planet.

The commercial is narrated by a familiar deep voice. Images flash of high speed car crashes and celebratory champagne showers as the narrator explains the balance that defines Nascar. Essentially, the point of the commercial is to act as a trailer for the coming season, while also pointing out the high stakes of every race. No longer is it simply a group of drivers making four left turns hundreds of times. This Nascar commercial presents it as a high stakes, intense race full of potential dangers.