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Whipped High-Volume Mascaras

The Newest NARS Mascara Boasts a Lightweight, Soft & Flexible Formula

— August 14, 2018 — Fashion
The newest NARS mascara is touted as an innovative new product that simultaneously builds lightweight volume and intensity without clumping, smudging or flaking.

The virtually weightless product promotes high volume with its Lash Moisture Complex, which is said to have a "whipped, creamy formula" that leaves one's lashes feeling light and soft rather than stiff and heavy. The NARS Mascara is paired with a full-bodied brush that helps to maximize color and dimension over the entirety of one's lashes.

As evidenced by one of NARS' best-selling blush shades, Orgasm, the cosmetics brand not one to shy away from bold product names—in this spirit, NARS has dubbed its newest product the 'Climax Mascara' and is pairing it with the #NeverFakeIt hashtag.
Trend Themes
1. Lightweight Mascara Formulas - Opportunity to develop lightweight mascara formulas that provide high volume without clumping or smudging.
2. Lash Moisture Complex - Opportunity to create products with lash moisture complex that leave lashes feeling soft and light.
3. Full-bodied Mascara Brushes - Opportunity to design full-bodied mascara brushes that maximize color and dimension on lashes.
Industry Implications
1. Cosmetics Industry - Disruptive innovation opportunity for cosmetics companies to develop and market lightweight mascaras with high volume and long-lasting wear.
2. Beauty Tools and Accessories Industry - Disruptive innovation opportunity to create innovative mascara brushes that enhance application and maximize the effect of mascara.
3. Social Media and Advertising Industry - Disruptive innovation opportunity to leverage hashtags and social media campaigns to promote and create buzz around new mascara products.
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