Many women go to hell and back when it comes to taming the beast that is their hair, so it shouldn't be too much to ask for men to do the same as the Nair for Men campaign points out. Reading simply, 'It's time,' the images depicts men with seriously overgrown pubic hair. Bushy enough to keep their private parts under wrap, the shock value of seeing so much hair will inspire many different reactions. Of course, the most important reaction is proaction.
The Nair for Men campaign was hilariously created by Mohawk College, a school based in Hamilton, Canada. Art directed and photographed by Justin Turco, the direct copy was done by Jessica Tobin.
What Makes This Trend Stand Out
- Male Grooming Ads
- There is an opportunity for brands to create more male grooming ads that acknowledge the need for personal care and comfort.
- Shockvertising
- Brands can leverage shock value in advertising to get noticed and create an impact in a crowded advertising landscape.
- Humorous Marketing
- Humor can be an effective tool for brands to highlight common pain points and connect better with their target audience.
Sectors Adopting This
- Personal Care
- Brands in the personal care industry can use humor and shock value in their marketing campaigns to appeal to customers who value comfort and convenience.
- Advertising
- The advertising industry can explore the use of humor and shock value to create disruptive campaigns that generate buzz and drive engagement.
- Education
- Educational institutions can use humor and creativity in their marketing campaigns to capture the attention of potential students and create a positive brand image.
