Many women go to hell and back when it comes to taming the beast that is their hair, so it shouldn't be too much to ask for men to do the same as the Nair for Men campaign points out. Reading simply, 'It's time,' the images depicts men with seriously overgrown pubic hair. Bushy enough to keep their private parts under wrap, the shock value of seeing so much hair will inspire many different reactions. Of course, the most important reaction is proaction.
The Nair for Men campaign was hilariously created by Mohawk College, a school based in Hamilton, Canada. Art directed and photographed by Justin Turco, the direct copy was done by Jessica Tobin.