In an effort to bridge the gap between childhood treats and adult snacks, Goldfish has just debuted a new Nacho Tortilla Crunch flavor. Bursting with cheesy nacho flavor, you'll want a side of salsa for these crunchy fishies.
Dubbed 'Epic Crunch' the new Nacho Tortilla Crunch-flavored Goldfish are an elevated take on the iconic cheese crackers. Unlike the original Goldfish crackers, the new version boasts a distinct tortilla chip texture and is coated with a blend of Mexican spices. The effect is meant to mimic that of a bite of loaded nachos -- crunch included.
Though the crackers will not be hitting store shelves until January 2019, the new flavor demonstrates how some brands are attempting to bridge the gap between older and younger snackers.
Image Credit: <i> @junkfoodmom.</i>
Key Themes Behind This Trend
- Elevated Snack Flavors
- Opportunity for snack brands to create new flavors that bridge the gap between childhood treats and adult snacks.
- Texture Innovation
- Potential for snack companies to explore new textures and coatings to enhance the eating experience.
- Niche Market Targeting
- Chance for brands to cater to specific consumer groups, such as older snackers seeking nostalgic flavors with a twist.
Where This Applies
- Snack Food
- Disruption potential lies in offering unique snack flavors and textures to attract a broader consumer base.
- Food Manufacturing
- Innovation opportunities for companies to develop new coating techniques or texture-enhancing technologies for snack production.
- Marketing and Advertising
- Opportunity to create targeted marketing campaigns that appeal to specific consumer groups looking for nostalgic flavors with a contemporary twist.
