Goldfish and Frank's RedHot teamed up to create Goldfish Frank's RedHot crackers for the summer as a spicy limited-edition snack. The spicier version of the classic fish-shaped crackers share the taste of the hot sauce and they respond to consumer demand in a fun way. According to Janda Lukin, Chief Marketing Officer, Campbell Snacks, "We learned that adults are big fans of Goldfish and it's an appetite we've never fully satisfied. 'Hot' is the #1 most requested Goldfish flavor across social, so we wanted to bring the heat with an unexpected partnership between Goldfish and Frank's that fans will love."
From vinegar to aged cayenne peppers, the crackers are made with classic hot sauce ingredients. Before the crackers hit stores, Goldfish gave people the chance to unlock a giveaway on Instagram and try a custom augmented reality filter.