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Customized Menu Concierges

Healthy Dining's MyMenu Considers Health and Lifestyle Preferences

— August 9, 2018 — Lifestyle
Restaurant nutrition services provider Healthy Dining recently introduced MyMenu as a "virtual menu concierge" that helps people get highly customized recommendations based on their health and lifestyle choices.

While symbols and charts help to convey some of the basic information consumers of today want to know about their food, the reality is that physical menu space is limited. MyMenu makes important information easy to access in a highly personalized and mobile format. This new platform helps to accommodate health and taste preferences and provide restaurant ingredient data that is analyzed and validated by Healthy Dining’s registered dietitians.

As consumers are curious about food quality, sustainability, nutrition, allergens and more, this solution helps consumers make informed choices. MyMenu also considers the fact that many consumers also want to be able to accurately track their meals via wearables and health apps.
Trend Themes
1. Customized Menu Recommendations - The introduction of MyMenu by Healthy Dining allows for highly personalized and customized menu recommendations based on health and lifestyle choices, providing a disruptive innovation opportunity in the restaurant industry.
2. Virtual Menu Concierge - MyMenu serves as a virtual menu concierge, making important information about food easily accessible in a highly personalized and mobile format, presenting a disruptive innovation opportunity for the hospitality industry.
3. Integrated Health Tracking - MyMenu addresses the rising demand for integrated health tracking by allowing consumers to accurately track their meals through wearables and health apps, presenting a disruptive innovation opportunity for the technology industry.
Industry Implications
1. Restaurant Nutrition Services - Healthy Dining, with the introduction of MyMenu, offers a disruptive innovation opportunity in the restaurant nutrition services industry by providing highly customized dietary recommendations based on health and lifestyle choices.
2. Hospitality - The virtual menu concierge feature of MyMenu presents a disruptive innovation opportunity in the hospitality industry by seamlessly providing personalized menu information to guests, enhancing their dining experience.
3. Technology - By catering to the demand for integrated health tracking, MyMenu presents a disruptive innovation opportunity in the technology industry, enabling accurate meal tracking through wearables and health apps.
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