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Customizable Curated Menus

sweetgreen's Collections Menu Format Supports Personalized Experiences

— September 9, 2020 — Lifestyle
Depending on their personal taste preferences, dietary restrictions or lifestyle, people avoid entire portions of restaurant menus but sweetgreen is introducing a new curated menu format called Collections to support more personalized dining experiences. With Collections, sweetgreen offers an experience that "rethinks personalization and optimization" so that items meet guests' specific needs and tastes.

Collections was inspired by research that shows 25% of guests like to order dishes that are similar to what they've tried before yet are also willing to try new items from seasonal menus. sweetgreen’s Eat Like a Chef Collection gives diners the chance to order Michael Solomonov’s bowl of shredded kale and cauliflower rice or Danny Bowien’s kale and arugula salad with chicken breast, among other favorites from culinary leaders.

Image Credit: sweetgreen
Trend Themes
1. Customizable Curated Menus - This trend allows for more personalized dining experiences by offering curated menus based on personal taste preferences, dietary restrictions, and lifestyles.
2. Rethinking Personalization and Optimization - This trend aims to optimize menu items to meet guests' specific needs and tastes, combining familiarity with the opportunity to try new dishes.
3. Celebrity Chef Collaborations - This trend sees restaurants partnering with celebrity chefs to offer their signature dishes as part of curated menu collections, providing customers with a unique dining experience.
Industry Implications
1. Restaurant Industry - The restaurant industry can leverage customizable curated menus to create personalized dining experiences and cater to specific dietary needs and preferences.
2. Food Delivery Services - Food delivery services can adopt the concept of curated menus to offer personalized menu options to their customers, enhancing the overall dining experience.
3. Culinary Tourism - The culinary tourism sector can benefit from celebrity chef collaborations in curated menu collections, attracting food enthusiasts seeking unique dining experiences.
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