The My Bud Light campaign is a simple idea that is super effective.
The bottle simply has a square that allows the drinker to add a personal touch. From their name to their phone number, illustrations you make on the bottle will make a mark with the simple scratch of a key. The write-on label is an easy way to generate sales, as drinkers can use the bottle as a pick-up or way of leaving their phone number for a special someone.
The My Bud Light campaign is a perfect way to break the mould of traditional bottles. The My Bud Light commercial shows just how far easy and simple ideas can go to generate sales. Unfortunately, this writing label is only available for the limited time of patio season.
My Bud Light Lets You Personalize the Bottle
References: budweiser & creativecriminals