Indigenous Transgender Woman Ambassadors

Vogue Mexico Featured a ‘Muxe’ Woman on Its Cover

For the first time in the magazine's history, Vogue Mexico featured the 'muxe' woman Estrella Vazquez on its cover. The term muxe -- which is thought to be derived from the Spanish word "mujer," meaning women -- refers to "Indigenous transgender women who easily mix gay male and feminine identities."

On the cover, Vazquez is sporting a traditional huipil garment adorned with colorful flowers while holding a pink fan. The spread also includes a dozen other muxes in elaborate and colorful garments. Both the designer and weaver view this progressive cover as a symbol of the changing societal dialogue around muxes in Mexico. According to Vazquez, “There’s still discrimination, but it’s not as much now and you don’t see it like you once did," a statement which bodes well for an inclusive atmosphere in Mexico.

Image Credit: Vogue Mexico, Reuters

Inclusive Representation
Businesses can leverage this trend by embracing and representing diverse gender and sexual identities in their marketing and branding efforts.
Gender-neutral Fashion
Fashion and retail industries can capitalize on this trend by creating gender-neutral clothing lines that challenge traditional gender roles and stereotypes.
Social Acceptance of LGBTQ+
Companies can seize opportunities resulting from this trend by supporting and advocating for equality and social acceptance of the LGBTQ+ community.

Who This Affects Most

Fashion
Fashion companies can create and market gender-neutral clothing lines that appeal to a wider and more diverse audience.
Marketing
Marketing agencies can challenge traditional norms and stereotypes by featuring diverse gender and sexual identities in their campaigns.
Advocacy
Non-profit organizations can take advantage of this trend by advocating for equal rights and protections for the LGBTQ+ community.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 58%
Freshness 9%