A recent acquisition from music streaming platform Spotify offers artists a musician marketing tool to better engage with their listeners. The digital music service announced today they acquired photo aggregator CrowdAlbum. The startup collects pictures and videos of musical performances, providing artists with a visual archive of their tours.
By integrating this into their existing services, Spotify can offer a musician marketing tool that allows artists to strengthen their connection with fans. VP Product Charlie Hellman explains this move "is the latest way Spotify is investing in helping artists find and engage their audiences on and off Spotify, especially around the ever important business of touring." Therefore, the streaming site can attract more musicians while musicians can better build and monetize their following.