I don’t think there is anyone that would guess this striking architectural space is for a retail store. This is the Ayres main store in Buenos Aires, designed by architects Tristan Dieguez & Axel Fridman to generate a feeling of urban space. The unexpected design, the change of perspective and the wide open layout achieve this goal.
Implications - With so many consumers switching to online shopping, retail stores must find new ways to innovate their interior space and ultimately attract customers. Thus, store fronts and window displays are becoming a focal point for most retail businesses. The often-underestimated store display serves as the first impression of a company, making it essential to the success of a company.