Muscle Milk, the popular protein shake brand, recently unveiled an intriguing new marketing campaign just in time for the new year. The brand is offering to pay for 2,020 people’s January gym membership for a total of $50 to each. The motivation for this campaign is to reward those who have been at the gym all year because the discounts this time of year are normally geared towards new gym-goers.
To enter, participants need to share a gym selfie on Instagram (either as a post or on their story) or on Twitter and tag @MuscleMilk with the hashtag #MuscleMilkSweepstakes. The winners will be notified via social media and receive either a Venmo or a cheque to cover the cost of their January gym membership.
Image Credit: Muscle Milk