Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,114 inspiring examples.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,800 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,800 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,114 cutting edge ideas.

Lemonade-Infused Sodas

MTN DEW VIBE Enhances a Familiar Soft Drink with a Twist of Lemonade

— May 25, 2021 — Lifestyle
Exclusively at Which Wich locations as of Memorial Day 2021, Which Wich Superior Sandwiches and MTN DEW are introducing a new fountain beverage by the name of MTN DEW VIBE. This refreshing soda boasts a bright and summery color and a flavor that remixes the classic taste of the carbonated soft drink with lemonade.

To encourage people to try the exclusive fountain drink with a meal that complements its flavors, the partnering brands suggest ordering the signature Cali Club, the Garden Party, or other dine-in and take-out orders, since the drink boasts the "perfect look and flavor to pair perfectly with any wich on the menu."

The brands recognize that people are seeking comfort and happiness coming out of the pandemic and this beverage is a fresh and flavorful reinterpretation on the saying "when life gives you lemons."
Trend Themes
1. Lemonade-infused Beverages - There is an opportunity for beverage companies to experiment with new lemonade-infused beverages that add a twist to classic sodas and other drinks.
2. Collaborative Fountain Drinks - There is an opportunity for brands to collaborate on exclusive fountain drinks at specific locations to drive foot traffic and encourage experimentation.
3. Refreshing and Summery Drinks - There is an opportunity for brands to create and market refreshing and summery drinks that evoke feelings of comfort and happiness, which are especially desirable as people come out of the pandemic.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the popularity of lemonade and other summery flavors to create new offerings that appeal to consumers' desire for refreshing and unique drinks.
2. Fast Food Industry - Fast food chains can collaborate with beverage brands on exclusive drinks to complement their menu items and drive traffic to their locations.
3. Hospitality Industry - Hotels and resorts can create and market exclusive and refreshing drinks that evoke feelings of comfort and happiness, especially to guests seeking vacation getaways post-pandemic.
1.5
Score
Popularity
Activity
Freshness