MTN DEW VIBE Enhances a Familiar Soft Drink with a Twist of Lemonade
Laura McQuarrie — May 25, 2021 — Lifestyle
References: pepsico & prnewswire
Exclusively at Which Wich locations as of Memorial Day 2021, Which Wich Superior Sandwiches and MTN DEW are introducing a new fountain beverage by the name of MTN DEW VIBE. This refreshing soda boasts a bright and summery color and a flavor that remixes the classic taste of the carbonated soft drink with lemonade.
To encourage people to try the exclusive fountain drink with a meal that complements its flavors, the partnering brands suggest ordering the signature Cali Club, the Garden Party, or other dine-in and take-out orders, since the drink boasts the "perfect look and flavor to pair perfectly with any wich on the menu."
The brands recognize that people are seeking comfort and happiness coming out of the pandemic and this beverage is a fresh and flavorful reinterpretation on the saying "when life gives you lemons."
To encourage people to try the exclusive fountain drink with a meal that complements its flavors, the partnering brands suggest ordering the signature Cali Club, the Garden Party, or other dine-in and take-out orders, since the drink boasts the "perfect look and flavor to pair perfectly with any wich on the menu."
The brands recognize that people are seeking comfort and happiness coming out of the pandemic and this beverage is a fresh and flavorful reinterpretation on the saying "when life gives you lemons."
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