Environmentalism just got a catchy beat with the Mr. Eco Reusable Bag video, which is a parody of Soulja Boy's track Pretty Boy Swag. The video features the super hero championing a green eco-cap swaggering through the grocery store. He raps to the catchy borrowed beat about how rotten it is to use plastic bags and even paper bags, using catchy rhymes like "The best way is reusable, any other way is inexcusable." Ten million paper bags, which are made of paper and pulp, are used yearly, which is why -- according to Mr. Eco -- only reusable bags are cool.
The Mr. Eco Reusable Bag video is educational, but most importantly it is funny through its parody of pop culture references. The environmental message is not always the easiest and coolest to one to connect to youth but through the use of catchy videos, the message may be spread more effectively.