Moxy Creative House and EveryGuyed have yet again teamed up to create the second instalment of their Cheers! series. This time around, the design is iconic father figures in animation, re-drawn into lager can form.
The 8-part series focuses on some of the world's more famous fathers, such as George Jetson, Mufasa, Papa Smurf and Fred Flintstone. Some of the Moxy Creative House and EveryGuyed Cheers! illustrations include more modern icons, such as Peter Griffin from Family Guy and Homer Simpson from The Simpsons. Each character's name is also matched with a brew name, such as 'Popeye Pilsner.'
The Cheers! illustrations are available in poster form in 11.75" x 15.5" prints and limited to 200 of each. The prints are the perfect gift to give to dad for upcoming Father's Day.
What's Driving This Trend
- Iconic Animation Characters
- Opportunity to create innovative merchandise and products using popular animated father figures.
- Nostalgic Gift Giving
- Disruptive innovation opportunity to create unique and personalized gifts for special occasions.
- Character Branding
- Opportunity to leverage iconic characters to create brand partnerships and collaborations.
Who This Affects Most
- Merchandise and Collectibles
- Opportunity to create limited edition prints and other merchandise featuring iconic father figures.
- Gift and Novelty
- Disruptive innovation opportunity to offer personalized and unique gifts for Father's Day and other occasions.
- Brand Licensing and Partnerships
- Opportunity for brands to collaborate with popular character franchises for co-branded products and promotions.
