Regal and Moviebill Launch Immersive New NFTs for Moviegoers
Niko Pajkovic — July 19, 2022 — Tech
To better engage its customers, American cinema chain Regal has teamed up with Moviebill, a company that develops augmented reality-enabled movie-going expereinces. As part of the partnership, the Regal integrated the Moveibill Scanner into its own app.
However, today, the company has announced that it will be launching a new line of AR-activated NFTs for moviegoers. The collection will include four different types of NFTs, some of which will arrive in the form of lightweight filters and lenses, while others will be full-fledged AR expereinces that invite users to watch narratives unfold in their surrounding environments.
“Customers who see movies in theaters have an expectation for the best content available on the planet Earth,” said Felts. “Our passion is serving these unbelievable ultra fans with all new content around the movies they love," said Moviebill founder and CEO James Andrew Felts.
Image Credit: Regal
However, today, the company has announced that it will be launching a new line of AR-activated NFTs for moviegoers. The collection will include four different types of NFTs, some of which will arrive in the form of lightweight filters and lenses, while others will be full-fledged AR expereinces that invite users to watch narratives unfold in their surrounding environments.
“Customers who see movies in theaters have an expectation for the best content available on the planet Earth,” said Felts. “Our passion is serving these unbelievable ultra fans with all new content around the movies they love," said Moviebill founder and CEO James Andrew Felts.
Image Credit: Regal
Trend Themes
1. Ar-activated Nfts - Augmented reality-activated movie NFTs present opportunities to revolutionize the movie-watching experience by providing a new level of interaction for moviegoers.
2. Ar-integrated Mobile Apps - The integration of moviebill scanner technology into Regal's mobile app provides a seamless, interactive movie-going experience, and presents opportunities for other businesses to create immersive experiences using AR technology.
3. Nft-based Marketing - The use of NFTs in marketing gives marketers a new way to engage with customers, create memorable experiences, and leverage blockchain technology.
Industry Implications
1. Movie Theaters - The movie theater industry stands to benefit from the use of AR-activated NFTs as a way to differentiate themselves and create a unique and immersive movie-going experience.
2. Mobile App Development - The integration of AR technology into mobile apps presents a disruptive innovation opportunity for mobile app developers to create more immersive and interactive experiences for their users.
3. Marketing - The use of NFTs in marketing presents a new avenue for marketers to engage with customers, drive sales, and create unique and memorable experiences.
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