Burger King Germany set up a clever movie theater ad for Steven King's 'It,' which appeared directly after the movie finished and before the credits rolled.
Rather than appearing in the pre-movie credits, Burger King chose to set itself apart with two spotlights, one that read: "The moral is: never trust a clown," and the other that pictured the chain's iconic logo. As a result, the stunt is being called "the longest Burger King spot of all time." Directly after the movie, the stunt got a laugh out of the audience, which makes for a memorable, share-worthy experience that also helped to diffuse tension following the horror movie showing.
The cleverly placed ad likens the movie monster Pennywise to a competing burger chain's well-known mascot, as well as its slogan, but with a twist—"Loving 'It.'"
Why This Trend Is Growing
- Clever Movie Theater Ads
- Businesses can create unique and memorable experiences by placing their ads in unconventional settings.
- Humorous Advertising Tactics
- Using humor in advertising can help to diffuse tension and create share-worthy experiences for customers.
- Cultural References in Marketing
- Incorporating well-known cultural references can make marketing campaigns more relatable and increase engagement with audiences.
Industries Being Reshaped
- Fast Food
- Fast food companies can use creative advertising tactics to stand out in a competitive industry.
- Movie Theaters
- Movie theaters can offer unique, humorous advertising opportunities to businesses to better engage with their audiences.
- Marketing and Advertising
- Marketing and advertising professionals can develop innovative campaigns by incorporating cultural references and humor.
