Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Burger King's Movie Theater Ad Played Directly After Steven King's 'It'

 - Oct 7, 2017
References: burgerking.de & designtaxi
Burger King Germany set up a clever movie theater ad for Steven King's 'It,' which appeared directly after the movie finished and before the credits rolled.

Rather than appearing in the pre-movie credits, Burger King chose to set itself apart with two spotlights, one that read: "The moral is: never trust a clown," and the other that pictured the chain's iconic logo. As a result, the stunt is being called "the longest Burger King spot of all time." Directly after the movie, the stunt got a laugh out of the audience, which makes for a memorable, share-worthy experience that also helped to diffuse tension following the horror movie showing.

The cleverly placed ad likens the movie monster Pennywise to a competing burger chain's well-known mascot, as well as its slogan, but with a twist—"Loving 'It.'"