Meltz Chocolates Pay Homage to the Monte Viso Mountains
Laura McQuarrie — January 4, 2018 — Lifestyle
References: packagingoftheworld
To bring awareness to the fact that Meltz Chocolates are made in Italy, which is known for its hazelnuts, a unique shape for the chocolate bar treat was created based on the Monte Viso mountains. This mountainous range can be seen from the hazelnuts plantations, helping to create special significance for the many details included in the product and its packaging.
To accent the unconventional shape of the white, milk and dark Meltz Chocolates, a standout packaging design was created to mimic the natural mountain range.
The chocolate bar itself is comprised of 50% hazelnuts, which is apparent when the solid chocolate side of the confection is flipped over to reveal a rich texture on the reverse side.
To accent the unconventional shape of the white, milk and dark Meltz Chocolates, a standout packaging design was created to mimic the natural mountain range.
The chocolate bar itself is comprised of 50% hazelnuts, which is apparent when the solid chocolate side of the confection is flipped over to reveal a rich texture on the reverse side.
Trend Themes
1. Mountain-inspired Packaging - Exploring unconventional packaging designs inspired by natural mountain ranges presents a disruptive innovation opportunity for the confectionary industry.
2. Regional Ingredients - Highlighting and incorporating region-specific ingredients, such as hazelnuts from Italy, can create a unique selling point for chocolate brands and disrupt the confectionary market.
3. Texture-focused Confections - Developing chocolate bars with contrasting textures, like the hazelnut-rich side featured in Meltz Chocolates, opens up opportunities for disruptive innovation in the chocolate industry.
Industry Implications
1. Confectionary - The confectionary industry can explore new packaging designs and incorporate regional ingredients to stand out in the market and disrupt consumer expectations.
2. Packaging - The packaging industry has the opportunity to create unique designs inspired by natural elements like mountain ranges, adding a new dimension to product packaging and disrupting traditional packaging norms.
3. Food Manufacturing - Food manufacturers can innovate by focusing on contrasting textures in confections, offering consumers a sensory experience and disrupting the traditional chocolate production process.
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