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Meltz Chocolates Pay Homage to the Monte Viso Mountains

 - Jan 4, 2018
References: packagingoftheworld
To bring awareness to the fact that Meltz Chocolates are made in Italy, which is known for its hazelnuts, a unique shape for the chocolate bar treat was created based on the Monte Viso mountains. This mountainous range can be seen from the hazelnuts plantations, helping to create special significance for the many details included in the product and its packaging.

To accent the unconventional shape of the white, milk and dark Meltz Chocolates, a standout packaging design was created to mimic the natural mountain range.

The chocolate bar itself is comprised of 50% hazelnuts, which is apparent when the solid chocolate side of the confection is flipped over to reveal a rich texture on the reverse side.