To the world this was a cable access arts and crafts show where an 89-year old hip woman known as Sue Teller taught her audience "how to make something new from something old."
The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user-friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing!
It was created by Ecopop in response to the rising interest in DIY principles. This marketing ploy proves that eco-friendly can be funny too.
Fake TV Shows for Prominent Product Placement
More Stats +/-
35 DIY Ideas
DIY Custom Cookbooks
DIY Modular Living Room Terrain
DIY Wooden Cameras
Mini-Me Shoe Collections
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Sue Teller for Mountain Dew
- By: TrendHeadOct 25, 2008