Moskovskaya's Variants Update Russian Vodka-Infusing Traditions
Laura McQuarrie — July 5, 2019 — Lifestyle
References: amberbev & thespiritsbusiness
Inspired by the eastern European tradition of infusing vodka with herbs and spices, Moskovskaya launched an Infusions range that features unconventional vodka flavors: Horseradish and Honey, Pickle and Dill, Ginger and Lime, and Cranberry and Lime. For the creation of the Moskovskaya Infusions range, master blender Janis Mazis took cues from the way eastern European drinkers traditionally enjoyed vodka with pickle snacks, slices of bread, lard or even fatty meats.
While many people are familiar with the combination of vodka and cranberry, the range also offers a refreshing new way to experience classic cocktails—as the Moskovskaya Ginger and Lime is said to be comparable to a Moscow Mule.
As an alternative to sickly-sweet flavored vodka products, consumers are turning to alcohol that's made with real ingredients and unusual, experimental flavors.
While many people are familiar with the combination of vodka and cranberry, the range also offers a refreshing new way to experience classic cocktails—as the Moskovskaya Ginger and Lime is said to be comparable to a Moscow Mule.
As an alternative to sickly-sweet flavored vodka products, consumers are turning to alcohol that's made with real ingredients and unusual, experimental flavors.
Trend Themes
1. Herb-infused Spirits - There is a growing demand for spirits that feature unconventional, herbaceous flavors and can be consumed both neat and in cocktails.
2. Alternative Vodka Flavors - Consumers are looking for alternatives to traditional, artificially-flavored vodka and gravitating towards unique and savory vodka infusions.
3. Real Ingredient Alcohol - People are opting for alcoholic beverages that are made with real ingredients and offer experimental, surprising flavors.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry has the opportunity to capitalize on the growing demand for unique, herb-infused spirits that offer a distinctive taste experience.
2. Hospitality - Restaurants, bars and other businesses in the hospitality industry can offer innovative cocktails and drinks that feature alternative vodka flavors and real, herb-infused ingredients.
3. Food and Drink Manufacturing - The food and drink manufacturing industry can develop and produce new, unusual flavor combinations to meet the demand for experimental, herbaceous-infused alcoholic beverages.
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