People aren't often comfortable talking about their bodies, all the more when that conversation focuses on the area between our legs, so the Morning Glory app is using humor and shock-value to bring those discussions to the fore. The app gamifies the process of tracking the erections that healthy men often wake up with in the mornings, encouraging them to literally keep their streaks up while also informing them about the importance of erections to men's health.
Though it might seem absurd, erections are actually a crucial indicator of a man's overall health. Dr. Steven Lamm, the Medical Director at the NYU Center for Men's Health, claims "If I only had one question to determine the state of a man's general health I'd ask if he gets morning erections." Erections show that a complex system of hormone releases, nervous system operations, and blood vessels are all communicating clearly with one another. As men's health company Roman, the team behind the Morning Glory app, put it, ED is like the male body's engine check light.
Should the app catch on, it will truly raise awareness for the importance of erections in particular and men's health as a whole.
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