The Morgan Stanley What if ad campaign incorporates a budding photography technique that involves superimposing one image on top of another. Not only does this result in a lovely layered look, but the images have been tweaked further to make it appear as though they were some kind of artistic reflection.
As though inspired by the work of Christoffer Relander and Miki Takanashi, photographer Nadav Kander shot these images to poetically depict the questions asked in the Morgan Stanley What If ad campaign. The duality of individual and business is stunningly captured, showing that they can be one and the same.
The Morgan Stanley What If ad campaign created by The Martin Agency, which is based in Richmond, United States.