The Montblanc 1858 Geosphere Pink Dial Unique Piece has been developed by the brand as part of the Pink Dial Project to help raise money for a good cause by offering consumers a vibrantly hued accessory to pick up.
The watch features a42mm black DLC titanium case that has been paired with the sunray finish fuchsia pink dial and boasts a woman-made construction thanks to assembly by a female watchmaker. The watch is paired with SuperLuminova accents on the compass point that's etched into the bezel along with on the hemisphere and indices.
The Montblanc 1858 Geosphere Pink Dial Unique Piece timepiece will see 100% of the funds raised with its sale donated to breast cancer charities located in the US, UK Holland, Switzerland, Australia and Singapore.
Image Credit: Montblanc
Why This Trend Is Growing
- Pink Cause-related Products
- There is an opportunity to develop trendy and unique products targeted towards consumers that are willing to donate to a good cause.
- Female-centered Design
- The rise of female watchmakers presents an opportunity to create products that are tailored to women and tailored specifically for women.
- Social Impact Marketing
- There is an opportunity to leverage social impact to market products that do good and create practical solutions to improve social conditions.
Industries Being Reshaped
- Watchmaking
- In the watchmaking industry, there's an opportunity to create charity-based products while increasing inclusivity by providing more opportunities for female watchmakers.
- Fashion
- In the fashion industry, it is possible to leverage cause marketing to increase brand awareness and loyalty amongst consumers while supporting various social causes.
- Non-profit
- In the non-profit industry, there's an opportunity to leverage partnerships with companies and brands to create mutually beneficial opportunities to raise funds and support social causes.
