Auto designer Peter Igloi-Nagy has designed a special eco-friendly truck. Entitled 'Mongo Desert Transporter,' this truck is specially designed for deserts. It uses natural resources available in the desert and makes it easy to reach remote areas.
The Mongo Desert Transporter is powered by a hybrid engine, and features special solar panels on the top and sides of the vehicle. The solar panels help to recharge the built-in battery packs.
Implications - The eco-movement is constantly crossing boundaries and manifesting in new areas. Even consumers who are not especially green-minded are more likely to identify with a brand that builds part of its image around environmental stewardship; they are likely to do so because green thinking is perceived as being good and noble.