The ‘Yeah, That Kind of Rich’ Ad Campaign Embodies a Lucrativ
Vivian Lau — August 22, 2012 — Art & Design
References: creativity-online
The ‘Yeah, That Kind of Rich’ ad campaign for the New York lottery is an epitomization of a wealthy lifestyle by using money typography to script clever slogans.
In a sly attempt to help the public wrap their heads around how the lottery money could change their lives, the campaign released posters with slogans like “Banks ask you for a bailout,” or “You shop, the market rises.” Using dollar bills to create thick stacks of money, the letters in these one-liners were created using a super rich font. It is estimated that around $1,000 to $1,500 dollars worth of money was used to create each ad.
These comical posters can be seen on buses, shelters and in subway stations in New York.
In a sly attempt to help the public wrap their heads around how the lottery money could change their lives, the campaign released posters with slogans like “Banks ask you for a bailout,” or “You shop, the market rises.” Using dollar bills to create thick stacks of money, the letters in these one-liners were created using a super rich font. It is estimated that around $1,000 to $1,500 dollars worth of money was used to create each ad.
These comical posters can be seen on buses, shelters and in subway stations in New York.
Trend Themes
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Money Typography — Disruptive innovation opportunity: Explore the use of typography created from physical currency to create visually impactful advertising campaigns.
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Ad Campaigns — Disruptive innovation opportunity: Develop creative and clever ad campaigns that use humor and relatability to capture audience attention.
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Wealthy Lifestyle — Disruptive innovation opportunity: Create marketing materials that embody and promote the aspirational lifestyle associated with wealth and luxury.
Industry Implications
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Advertising — Disruptive innovation opportunity: Incorporate unconventional materials and techniques, such as money typography, into advertising campaigns to create memorable and impactful messages.
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Graphic Design — Disruptive innovation opportunity: Experiment with unique font styles and visual elements, like money stacks, to push the boundaries of traditional graphic design and create visually stunning compositions.
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Lottery — Disruptive innovation opportunity: Reimagine lottery marketing strategies by using creative and engaging approaches that connect with audiences on a deeper emotional level, showing them the potential lifestyle changes they could experience by winning.
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