The ‘Yeah, That Kind of Rich’ ad campaign for the New York lottery is an epitomization of a wealthy lifestyle by using money typography to script clever slogans.
In a sly attempt to help the public wrap their heads around how the lottery money could change their lives, the campaign released posters with slogans like “Banks ask you for a bailout,” or “You shop, the market rises.” Using dollar bills to create thick stacks of money, the letters in these one-liners were created using a super rich font. It is estimated that around $1,000 to $1,500 dollars worth of money was used to create each ad.
These comical posters can be seen on buses, shelters and in subway stations in New York.
What's Driving This Trend
- Money Typography
- Disruptive innovation opportunity: Explore the use of typography created from physical currency to create visually impactful advertising campaigns.
- Ad Campaigns
- Disruptive innovation opportunity: Develop creative and clever ad campaigns that use humor and relatability to capture audience attention.
- Wealthy Lifestyle
- Disruptive innovation opportunity: Create marketing materials that embody and promote the aspirational lifestyle associated with wealth and luxury.
Who This Affects Most
- Advertising
- Disruptive innovation opportunity: Incorporate unconventional materials and techniques, such as money typography, into advertising campaigns to create memorable and impactful messages.
- Graphic Design
- Disruptive innovation opportunity: Experiment with unique font styles and visual elements, like money stacks, to push the boundaries of traditional graphic design and create visually stunning compositions.
- Lottery
- Disruptive innovation opportunity: Reimagine lottery marketing strategies by using creative and engaging approaches that connect with audiences on a deeper emotional level, showing them the potential lifestyle changes they could experience by winning.
