Moleskine notebooks and 29 famous architects including Richard Meier, Ron Radziner, Constantin Boym, Michael Morris, Stephen Doyle, Alison Spear, and Gaetano Pesce collaborated to bring us a limited-edition sketchbook. The proceeds from its sale will go toward the preservation of Philip Johnson’s mid-century masterpiece of the same name, ‘The Glass House.’
You can get a peek at all the sketches inside the book as well as order information here.
Implications - One of the most effective forms of not-for-profit fundraising is offering consumers the opportunity to pay more money for 'special edition' versions of products the company already offers. By explicitly explaining where the extra money is going the company will draw interest from consumers interested in charitable endeavors, and it establishes itself as a company who cares about the state of the world. ,