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laura sweet

Creative Director & Blogger
Los Angeles, California
Member Since
Feb 2009
I have always admired art, design and craftsmanship. I'm a fan of all forms of expression and design from architecture to visual merchandising.

Who am I and what gives me the right to claim I know what 'good design' or 'art' is?

When it comes to formal education, I have an undergraduate degree from the University of California at Berkeley in a double major of both Fine Art and Art History. In the fine art program at Cal, I specialized in print-making and intaglio. I was taught by some of the most respected contemporary artists today. Christopher Brown, George Miyasaki and others.

Regarding my art history degree, I was schooled in the everything from the cave paintings at Lascaux to the critical art theorists of today.

But that's not where my 'art' education ends. I then went on to receive yet another bachelors degree in Advertising Design at one of the most prestigious art/business schools in the country, the Pasadena Art Center College of Design. Here I studied alongside some of the greatest talents in automotive design to film direction. Several of the most respected still photographers, package designers, fine artists and transportation designers are graduates from ACCD.I was flattered and honored that as an alum, I also taught advertising design there for 8 years.

That explains my 'formal' education.

Many people believe the 'school of life' is the way for one to learn and I do not disagree. Formal educational institutions aside, being exposed to different people, different ideas and different experiences open our minds and our hearts. Which is why I have been blessed in that regard as well.

My grandmother was an advertising illustrator for department store fashions in her early twenties and continued to draw and paint and even taught watercolor painting in her eighties. At her death at age 97, she was still a practicing water colorist.

My parents are avid art enthusiasts. In addition to collecting art and opaline glass, my mother was a docent at SF MOMA and is very knowledgable herself. My father has always seen the beauty in design and his surroundings.

My older sister is married to one of today's most respected figurative painters in the SF Bay Area. Their house has been featured in magazines because of its unusual and outstanding design.

My younger sister, an incredibly bright and creative MD in San Francisco, has redesigned her own Bay Area home with her husband and they own a hip gym in Berkeley called Happy Hour Fitness.

I have lived and worked in the following cities: San Francisco, Los Angeles, Chicago, New York, Detroit and Seattle exposing me to different attitudes, styles and values. I have shopped EVERYWHERE from the Mall of the Americas to Shanghai Tang's luxury store in hong kong.

So, with all that education I opened an ebay store and an etsy store?? Not quite. Although selling and buying on ebay/etsy is both fun and addicting, I actually have a profession that is directly related to all of this.

Yes, I design and make jewelry. And soap. But those are just hobbies.

For the past 23 years I have been on the creative side of the tv and print advertising business. I have produced work on several major accounts from luxury cars to IKEA. This time consuming, competitive field is something I absolutely love and I am blessed that my job is also my hobby. It is the reason I have lived in many places and am knowledgeable about many products from popular consumer goods to niche brands.

Please visit my blog, If It's Hip, It's Here to learn more and see what's hip every day!

**Please note: I am NOT Laura Sweet of Laura Sweet Design. To see my design work, web work and advertising portfolio please visit**
How do you define cool?
See my blog, if It's Hip, It's Here.
What is your secret to uncovering trends?
I'll never tell
Honoring Innovative Design
Honoring Innovative Design
2009 ‘Best of the Best' Red Dot Design Winners Announced
The prestigious Red Dot Design Award Winners for 2009 have been announced. Here’s the ‘Best of the Best’ winners for product design. From medical instruments to sports equipment, winners include such designs… MORE
Photographic Furnishings
Photographic Furnishings
Digital Printed Home Decor From Teo Jasmin
Teo Jasmin is the brainchild of Angeline Brailly, who takes different collections of photos and digitally prints them on all kinds of home furnishings, from settees and dining room chairs to throw pillows,… MORE
Charitable Sketchbooks
Charitable Sketchbooks
‘The Glass House' Helps Preserve Famous Philip Johnson Edifice
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$100,000 Bicycles
$100,000 Bicycles
Gold-Plated Aurumania Bike Has 600 Swarovski Crystals
This limited edition 24 carat gold plated bike with Swarovski Crystals is the world’s most expensive. Created by Aurumania, the 600 crystals are hand set on the completely hand built bicycle. Other details… MORE
Characters Made of Plants
Characters Made of Plants
‘Bloom My Buddy' Makes Fun Flowers Friends
Two Dutch Designers have created fabulous vases that allow you to create characters from flora. Originally commissioned by the Flower Council of Holland, Niels Van Eijk and Miriam Van der Lubbe came up… MORE
Toy-Inspired Interior Design
Toy-Inspired Interior Design
Rubik's Cube Mania Pervades Fashion, Art and Furniture
The Rubik's Cube was invented in the 1970s, but its influence has bled into a number of areas of pop culture. Check out all the things that are on the market inspired by the world’s most popular puzzle… MORE
Mondrian-Inspired Accessories
Mondrian-Inspired Accessories
Geometric Graphics Dominate Furniture and Fashion
Dutch painter Piet Mondrian’s well-known composition paintings created in the 1920s and 1930s have clearly not lost their appeal. The geometric art with primary colors is still being used in everything… MORE
Cultural Fusion Furniture
Cultural Fusion Furniture
Moroso 'Sushi' Collection Blends Influences From Japan and Morocco
Dutch designer Edward van Vliet’s newest furniture collection for Moroso of Italy uses originally designed fabrics with a Moroccan and Japanese flavor for their latest collection, Sushi. The collection… MORE
Designer Dollhouse Furniture
Designer Dollhouse Furniture
'Haute Dollhouse' Features Miniature Adler Dioramas for Barbie
Photographer, designer and Barbie fan Michael Williams has painstakingly created miniature Jonathan Adler environments for Barbie, Ken and friends with his 'Haute Dollhouse.' Coincidentally, Jonathan… MORE