Chicago's Bar Chido is a modern Mexican restaurant that was designed to thrive post-pandemic and beyond. The project started in February 2020 and quickly pivoted to the changing times. Notably, there's a set of windows that runs across the face of the restaurant, which helps to keep the spacious indoor dining area properly ventilated. There's also a custom takeout window just for walk-ups, so that guests can grab an order to go without having to physically set foot in the building.
Bar Chido worked with award-winning branding studio EightySeven to bring its vision for the cantina to life and it includes playful pastel colors and a cartoon donkey mascot by the name of Señor Chido. Maxwell Billings, Brand Designer and founding partner of EightySeven, says "We took a second look at our visuals, voice, and mascot to focus on being friendly."
Why This Trend Is Growing
- Post-pandemic Dining
- As dining out returns after the pandemic, there is an opportunity for restaurants to reimagine their spaces to accommodate for the safety and comfort of guests.
- Customized Takeout Experience
- With the increased demand for takeout and delivery, there is an opportunity for restaurants to design spaces that prioritize quick and seamless pickups while maintaining the quality of the food.
- Playful Branding
- Branding and design can be leveraged to create a unique and memorable dining experience that attracts customers and differentiates a restaurant in a crowded market.
Industries Being Reshaped
- Restaurant Industry
- Restaurants have the opportunity to reimagine their spaces and operations to prioritize safety, convenience, and brand differentiation as dining out picks up after the pandemic.
- Branding and Design Industry
- Branding and design agencies can work with restaurants to create unique and memorable experiences that resonate with customers and differentiate the restaurant in a crowded market.
- Takeout and Delivery Industry
- With the increased demand for takeout and delivery, there is an opportunity for companies to design products and services that streamline the pickup process and ensure quality food for customers.
